We build marketing and communications strategies around ESPs - Emotional Selling Propositions - that focus on the psychology of choice for all your customer segments. Our unique approach involves identifying the emotional values you deliver beyond products and services, crafting your ESP positioning statement, and building profiles for each of your customers segments. Once we know what conscious and unconsciously moves your customers we can build campaigns and programs that elevate results across all channels.
Our team has the expertise to grow all aspects of your business. This includes Go-to-Market plans for launching new products, services and new releases, and setting up e-commerce store fronts on Amazon and e-Bay, or your own page.
we can also help you craft funding campaigns to help you get what you need to keep growing. We've worked closely with Private Equity and Venture Capital firms and know what matters to investors. We can help you develop plans for funding, pitch decks that work, and
Industries in which we've worked include:
Our workshop and training participants praise us for delivering what others don't. GIVING THEM SOMETHING NEW!
New ideas. New leads, New revenue. New Life.
We customize workshops for in-house sales and marketing teams. Please email us and let us get a conversation started about your specific needs. We also offer programs for local Chambers of Commerce and other groups to offer their customers and price them to be not just value added for members but new revenue for sponsors.
Organizations for whom we have conducted customer training programs include:
Email us at Jeanette@e4marketingco.com to discuss specifically what we can do for you!
Marketing for Dummies 6th Edition is a comprehensive resource guide that strategies, tips and step by step guidance for all areas of marketing - SEO, e-commerce, email and CRM, website building, sales enablement and Account Based Marketing, and so much more
Right now you can get our flagship product, Marketing for Dummies 20 - 30% off at
Amazon. You can also find it at Target.com, Walmart.com and local bookstores.
Principal Jeanette McMurtry is a frequent speaker at global events on psychology-based marketing, presenting on five continent in recent years, and is a frequent guest on Podcasts and webinars.
Check back often for upcoming presentations and appearances.
Our personal stories are as important, actually more so, than our business stories. If we don't believe in our ability to comeback from setbacks other impose on us, like losing a job, hostile work environments, betrayal, and those we create ourselves when we fall short to meet our goals, we can't thrive professionalize. This section is all about sharing stories of inspiration for coming back from challenging times to thriving and living again.
Share Your Story. Learn from Others.