About Us
Jeanette McMurtry, CMO
Throughout her career, Jeanette has helped startups to Fortune 500 companies grow sales through meaningful branding, marketing and customer experience programs built around the psychology of choice. Her distinct psychology-based marketing approach has helped her increase response and revenue for clients by 200 - 500% over past efforts. Her branding and messaging strategies executed through email, digital, social marketing, and thought leadership campaigns have added millions of dollars in qualified leads to sales funnels, increased overall revenue by 100% in just months, and achieved increased web traffic and marketing ROIs of 1000% and more. Jeanette has served numerous startups and global brands in the SaaS, manufacturing, financial services, life sciences/medical device spaces. Brands served include Xerox, Sony, American Express, Fisher Investments, and PE firms. She has served as a CMO for IT and financial services companies. She is also the author of four global books including Marketing for Dummies for Wiley, and Market Your Business for Entrepreneur Media.
Michael Casullo, CIO/COO
Michael Casullo is an accomplished business and technology leader with 30 years of experience. He specializes in developing business models, go-to-market strategies, managing
change, and increasing profits. As a Chief Information Officer (CIO), he has played a key role in
setting strategic goals, motivating teams, fostering customer value, driving revenue growth, and enhancing shareholder value. Michael has a wealth of experience in mergers and acquisitions (M&A) and has worked with both private equity and venture capital-backed companies.
In his most recent role as CIO of a portfolio of leading learning and development brands, he led
a transformation that revived thirteen struggling companies, streamlined their technology, and
significantly reduced costs, leading to successful business exits.
Harry Westerkamp, CRO
Harry is a dynamic executive and entrepreneur with a broad background in consulting, engineering, sales, manufacturing, and SaaS. He has a proven ability to scale businesses, having founded and expanded a consulting firm from a single employee to over 80 across two locations, generating $10M in revenue. Known for his expertise in aligning sales, marketing, and partner teams, Harry has consistently driven 30-50% revenue growth while securing strategic global partnerships. He has successfully led deals with major firms such as GE, Boeing, Enable Injections, P&G, HPE, FANUC, and Orange, leveraging his deep industry knowledge across aerospace, IoT SaaS, medical devices and life sciences, and custom automation to drive results through targeted go-to-market strategies. ay something interesting about your business here.