As a senior marketing executive for startups to large established brands, Jeanette McMurtry has been helping teams generate and convert leads, and build substantial revenue in record time. Her work as a contract CMO, staff member, consultant and team trainer crosses both B2B and B2C brands with an emphasis on SaaS, financial services, healthcare, education, and home improvement sectors. She has published three global books on marketing strategy and tactics, most recently Marketing for Dummies 6th and 5th editions in 2022 and 2017.
Marketing for Dummies 6E covers in-depth all you need to know about marketing any size business in any industry. This edition provides step by step guidance for creating and executing SEO plans, Google ads for Search, Google My Business; sticky websites, e-Commerce, pricing, distribution, and more, giving you a complete guide to marketing success. It also walks you through successful ABM - Account-Based Marketing - key for any size B2B brand. Learn tips and tactics for all tools and technologies based on Jeanette McMurtry's 20 plus years of building brands, sales, and profits for small to large businesses.
Marketing is only as effective as your ability to understand and tap into consumer behavior. And since 90% of thoughts and actions are driven by our unconscious minds, appealing to the psychology of choice and behavior is critical to growing customer value and revenue. Campaigns Jeanette and her team have executed focusing on consumer behavior and psychological triggers of choice have achieved higher response and revenue by more than 200%.
Part 1 of Marketing for Dummies discusses what really drives our choices from hormonal rushes to social pressure like FOMO and authority.
Consumers demands regarding corporate governance are not a fleeting trends. Research shows that around 90% of customers will switch brand to align with one that exhibits CSR and ESGs that align with their values, regardless of price? If you don't understand your CSRs and ESGs, read Chapter 2 and start mapping out your plans for giving back and governing around environmental, social and governance issues. Jeanette and team can help you integrate successful CSR and ESG strategies in your external and internal marketing plans.
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