Marketing for Dummies, Complete Resource Guide for Small Business Marketing
Smart Moves for Every Brand
The One Book for All Things Marketing!
Marketing for Dummies 6E covers in-depth all you need to know about marketing any size business in any industry. This edition provides step by step guidance for creating and executing SEO plans, Google ads for Search, Google My Business; sticky websites, e-Commerce, pricing, distribution, and more, giving you a complete guide to marketing success. It also walks you through successful ABM - Account-Based Marketing - key for any size B2B brand. Learn tips and tactics for all tools and technologies based on Jeanette McMurtry's 20 plus years of building brands, sales, and profits for small to large businesses.
Setting Up a Foundation for Long-Term Success
Marketing is only as effective as your ability to understand and tap into consumer behavior. And since 90% of thoughts and actions are driven by our unconscious minds, appealing to the psychology of choice and behavior is critical to growing customer value and revenue. Part 1 of Marketing for Dummies discusses what really drives our choices from hormonal rushes to social pressure like FOMO and authority.
Creating Like Values that Create Loyalty
Consumers demands regarding corporate governance are not a fleeting trends. Research shows that around 90% of customers will switch brand to align with one that exhibits CSR and ESGs that align with their values, regardless of price? If you don't understand your CSRs and ESGs, reach Chapter 2 and start mapping out your plans for giving back and governing around environmental, social and governance issues.